The Marketing Moguls podcast features an interview with Justin Schmidt, VP of Marketing at Comp, discussing various topics related to marketing, such as leveraging paid channels on social media, creating and capturing demand, and optimizing for lifetime value. Justin shares his insights on building quality relationships and creating value for oneself and others, thinking through Black Swan events, and growing responsibly while taking risks for growth. The conversation concludes with a discussion on how to market Comp effectively and invest in the right channels for growth. This episode provides valuable insights into marketing from an experienced professional's perspective.In This Episode, You'll Learn:00:00:00 - Welcome to the Marketing Moguls Podcast with guest Justin Schmidt00:04:11 - The power of offering health and wellness stipends as an employee benefit00:05:31 - Strategies for reaching rural customers and a discussion on Compt00:08:58 - Insights on community-driven marketing strategies and balancing demand creation and capture00:11:44 - Pushing for pre-tax benefits and better management of cell phone reimbursements00:13:26 - A discussion on successful and unsuccessful marketing strategies, with a focus on SEO and content creation00:14:35 - Pragmatic growth strategies that avoid expensive and inefficient models00:18:55 - Lessons learned from being a publisher and taking necessary risks for responsible growthLinks and Resources: Compt WebsiteJustin Schmidt on LinkedInTiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!