In this episode of Marketing Moguls, Michael Ryan interviews Emily Nelson about the challenges of marketing in the cannabis industry. They discuss the strict regulations imposed by social media and text messaging platforms, and how retailers can still reach their target market. Emily shares her experience in developing a B to B marketing channel within a cannabis organization, and how she applies this knowledge in her current role as Director of Marketing at Aero Pay. They also emphasize the importance of simplicity and security in messaging to gain consumer trust, and the need to stay up-to-date on legislation in emerging markets. Overall, this episode provides valuable insights into the unique challenges and opportunities of marketing in the cannabis industry.In This Episode, You'll Learn:00:00:00 Welcome to Marketing Moguls00:01:28 Fintech Professional Discusses Underserved Industries And Payments00:08:46 Consumer Trust: The Importance of Simplicity and Security00:11:06 Education on Legislation: Penetrating Emerging Cannabis Markets00:13:02 Compliance and Industry Knowledge in 37 States00:14:04 Entering New Markets: Expertise and Compliance are Key00:16:48 Navigating Advertising Restrictions for Cannabis Collectives00:21:08 Aero Pay: Learn More About Their WorkLinks and Resources:AeropayEmily Louise Nelson on LInkedInTiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!