Today, we're heading to Los Angeles to chat with entrepreneur and philosopher, Mr. Sid Mohasseb. Sid is a best-selling author, serial entrepreneur, venture investor, university professor, and innovation leader. Following the success of his books, 'The Caterpillar's Edge' and 'You Are Not Them,' he has been actively involved in high-level advisory, early-stage investments, and speaking engagements. An adjunct professor at USC Marshall Business School and the Viterbi School of Engineering, Sid focuses on AI, data analytics, and dynamic business strategy. Visit the C4C website to gain full access to the transcript, show notes, and guest links. Coaching 4 Companies