The convergence of retail media and premium CTV content is reshaping how brands connect with consumers through data-driven, targeted advertising across trusted media platforms. And, we’re talking about it all in the latest episode of The Garage. Join hosts Dan Masamino and Evan Hovorka as they sit down with Shawn Makhijani, SVP of Business Development and Strategy at NBCUniversal, to explore the fascinating and powerful intersection of retail media networks and premium television content, particularly through the lens of their strategic partnership.What You’ll Learn: How premium content and engaged audiences drive advertising effectiveness, cutting across traditional and streaming platformsWhy partnerships between retail media networks and content providers require deep collaboration beyond simple programmatic connectionsThe importance of balancing ad load and frequency caps to respect viewer engagement while delivering resultsHow retail media brings closed-loop attribution and ROAS measurement to the CTV ecosystemWhy democratizing access to CTV advertising through self-service platforms is transforming the media landscapeHow localization and relevance in content delivery create stronger connections between brands and consumersThe parallel between trusted consumer brands and evergreen content in building lasting audience relationshipsWhy flexible transaction models (from full-service to self-service) are crucial for meeting diverse advertiser needsTune in to find out how democratizing access to premium content through self-service platforms is reshaping the advertising landscape.From sharing stories about small-town origins to exploring how to turn offline data into actionable insights, this episode of The Garage offers a clear look at how hyperlocal advertising can create new opportunities for brands, agencies, and retailers. It’s a conversation about using data smarter, scaling with precision and ensuring that every advertising dollar works harder in local communities, this episode of The Garage is not one you want to miss. LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.