Do you know that you can brand a place? Dr. Giannina Warren breaks down how place branding goes way beyond a catchy slogan or a shiny new logo. It’s about capturing the essence of what makes a community special, from its people to its culture and stories. Dr. Warren shares how marketers can help create a sense of pride and belonging for both locals and visitors alike. Using real-life examples, she talks about the power of authenticity and why it matters in today’s world. Tune in today to learn more about place branding!Connect with Dr. Giannina Warren: https://www.linkedin.com/in/gianninawarren/ Hosted on Acast. See acast.com/privacy for more information.