“If you want to be first rate at your work, it can't be all that you are,” says Rachel Lim, the co-founder of multimillion-dollar fashion brand Love Bonito, on Crazy Smart Asia. In conversation with Gen.T's Chong Seow Wei, Lim shares how she’s built Singapore’s fastest-growing fashion brand, why timing is everything when it comes to having difficult conversations, and why an email titled ‘A Cry for Help’ changed everything. Hosted on Acast. See acast.com/privacy for more information.