Do “women-specific” skis need to exist? What about ski boots? In our conversation today, Leslie Baker-Brown shares her thoughts after leading Blizzard-Tecnica’s Women2Women program for the past 10 years.Few people have been as deeply involved with women’s ski gear — and the community of women in skiing — as Leslie. Today, she discusses what the landscape looked like 10 years ago; the details of how and why the Women2Women program designs truly women-specific products; the cases where a unisex approach makes more sense; why it’s so hard to find a 130-flex boot if you have small feet; how the industry has changed for the better; and more.RELATED LINKS:BLISTER+ Get Yourself CoveredWomen2Women Home PageBlizzard Black Pearl 88 Special EditionCHECK OUT OUR YOUTUBE CHANNELSBlister Studios (our new channel)Blister Review (our original channel)TOPICS & TIMES:BLISTER+ Members (1:36)Leslie’s History w/ Blizzard-Tecnica (3:15)Formation of Women2Women Initiative (4:41)Marketing to Women in the Early Years (8:45)Current Trends (13:12)Black Pearl Series (15:10)Graphics (19:49)Most Important Factors in Designing Women’s Gear (22:35)Ski Boots (25:10)Current Challenges (30:30)Education (33:44)Book and skis for kids, Hilaree, scholarship programs (39:21)Community (42:30)Unisex Gear (47:36)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDBikes & Big IdeasBlister Podcast Hosted on Acast. See acast.com/privacy for more information.