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Big Shifts, Bold Moves: Scott Jamieson on Reinventing B2B Media

Audience Architect podcast

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Episode  ·  58:00  ·  Jul 19, 2025

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What does it take to lead a 60-brand media company through seismic change? In this MACMA podcast episode, Scott Jamieson, CEO of Annex Business Media, joins us for a candid conversation on the future of publishing and the evolving business models reshaping the B2B landscape.We explore:How U.S.–Canada trade friction is impacting mediaStrategies for audience development and omni-channel growthHow to thrive in a fractured attention economyWhether you're in publishing, marketing, or media strategy, this episode is packed with forward-looking insights and real-world leadership lessons. Available on demand now. #publishing #media #B2B #MACMA #audiencedevelopment #ScottJamieson #marketingstrategy #trends Hosted on Acast. See acast.com/privacy for more information.

58m   ·  Jul 19, 2025

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