Unlock Your Sales Potential: The "Ugly Mirror" Approach Ever wonder why sales feels like such a struggle? John Golden and the "UK's Most Hated Sales Trainer," Benjamin Dennehy, recently tore down the traditional sales facade in a no-holds-barred discussion on Sales POP! Online Sales Magazine. Dennehy's direct, no-nonsense approach forces you to confront the "ugly mirror" – the uncomfortable truths about your sales mindset and habits that are holding you back.