In this first episode in a new series on companies setting and meeting net zero climate targets, Ashley Orgain, Chief Impact Officer at Seventh Generation, discusses why this home care products company decided to set a real zero climate goal instead of net zero, and how they plan to achieve it. She also describes how Seventh Generation is going beyond a carbon footprint to measure its carbon fingerprints that touch every aspect of their business, from banking to creative services. For transcripts and other resources, visit climaterising.org. Climate Rising Host: Professor Mike Toffel, Faculty Chair, Business & Environment Initiative Guest: Ashley Orgain, Chief Impact Officer, Seventh Generation