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Behind-The-Scenes of LIVE Events with Mrs Tulika Yadav, Former PayTM Insider.in and OML┃S06 E03
MICAST The Official Podcast Of MICA Ahmedabad
Episode · 7 Plays
Episode · 7 Plays · 28:27 · Mar 1, 2022
About
Let’s talk LIVE events! In our third episode, we welcome Mrs Tulika Yadav, Former Chief Marketing Officer at PayTM Insider.in and Former Head of Marketing & Ticketing for OML Festivals. We examine the challenges that the LIVE events industry has faced due to the pandemic, the hybridisation of virtual and in-person festivals, and the benefits of taking a sabbatical.  Stay tuned for a conversation about:  1. How the LIVE events industry mitigated the effects of the pandemic (1:04) 2. The future of LIVE entertainment (5:14) 3. Hitting restart by taking a sabbatical (15:00) Students of MICA also share their questions regarding the longevity of digital events and the unique marketing used for events from differing genres. 
28m 27s · Mar 1, 2022
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