In this episode of My Biggest Marketing Mistake, Kacy Maxwell, CMO of Provisions Group, sits down with Steph Weibring, founder of Joy Creative Shop, to explore the often-overlooked connection between brand and customer experience.Steph shares her company’s journey into wholesale and why it didn’t work out the way they expected. While many might assume the challenges stemmed from the logistics of wholesale itself, the real obstacle was the loss of the personal touch that had made their direct-to-consumer brand experience so special.In this conversation, you’ll hear about: Why protecting brand integrity can mean saying “no” to new opportunities The power of focusing on what’s working instead of chasing every shiny new idea How your brand is much more than your logo and color paletteThis episode is a masterclass in branding, proving that your brand is so much more than just your logo, messaging, or marketing efforts; it’s about the entire experience you craft for your customers.Learn more about Provisions Group MarketingConnect with Kacy Maxwell on LinkedInFollow Provisions Group on LinkedInCheck out Provisions Group's YouTube ChannelRead Rick Rubin's The Creative Act, the source of Kacy's failure quote.