This week, the 2 Regular Guys are joined by our good friend Jay Busselle to talk about how automation and AI are transforming the promo, apparel, and print world. Jay is gearing up for his new event, Automate & Elevate, designed to help professionals work faster, sell smarter, and stay profitable. We’ll dive into why now is the time to embrace automation, how AI can elevate people—not replace them—and what trends are shaping the future of our industry. Tune in for a real-world look at how to turn new technology into a business advantage. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/RLgqiTuXLWk Dad Joke Terry: Which monster loves to go to the club? The Boogeyman Automate & Elevate 2025 Fresh Impact Product Award 2025 Customer Care Spotlight Award 2025 Industry Education Excellence Award 2025 Decorator’s Hub Trade Show Award 2025 Rising Star Award 2025 Women’s Voice Award 2025 2 Regular Guys Podcast Guest Star Award 2025 Best Ambassador for the Industry The REGGIE Nominations are officially open – Nominate today at https://www.2regularguys.com/reggies/ Aaron: Jay, lots of changes for you over the past year. Share what you’ve been up to lately. Terry: The Big Picture: What makes Automate & Elevate different from a typical webinar or training session? And why is now the right time to focus on automation and AI in the promo, print, and apparel space? Aaron: The Mindset Shift: A lot of small business owners still feel like automation or AI is “too big” or “too technical” for them. What’s one mindset shift that can help them get started and actually see early wins? Terry: Humans + Machines: You’ve said before that automation shouldn’t replace people — it should elevate them. How are you seeing that play out in the promo and apparel world right now? Aaron: The Road Ahead: Without giving away all the secrets from Automate & Elevate, what’s one trend or tool you’re most excited about that’s going to change the way our industry works over the next year or two? Terry: It’s all happening here on the 2RG’s platform, but give our listeners the details about tuning in. And tell us how people can reach out to you. The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/9HGRKIzczgQ OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, Nov. 1-2. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. Trade Shows Graphics Pro Charlotte, NC – November 6-8, 2025 ASI Show Orlando, FL – January 5-7, 2026 Impressions Long Beach, CA – January 22-24, 2026 DAX Kansas City, MO – February 20-21, 2026 ASI Show Forth Worth, TX – March 9-11, 2026 Graphics Pro Expo, Irving, TX – March 12-14, 2026 Impressions Atlantic City, NJ – March 26-28, 2026 DAX Dayton, OH – April 24-25, 2026 DAX Chicago, IL – May 15-16, 2026 DAX Tampa, FL – May 29-30, 2026 DAX Nashville, TN – June 19-20, 2026 ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Printing United Expo, Las Vegas, NV – September 23-25, 2026All dates and events are subject to change