Are you still stuck in the ICE AGE? Maybe it's time to look into the RICE (rest, ice, compression, and elevation) paradigm—and shift it. My interview this week with Gary Reinl, author of the book: "ICED! The Illusionary Treatment Option". This is a fascinating conversation as it speaks to this questionable protocol that is ubiquitously adopted by everyone from surgeons to soccer moms. Check it out, and if it bruises your psyche you can always put a little ice on it—NOT!