While the era of generative AI has got some people worried, especially in the creative spaces, others are seeing new opportunities arise from it. Meg Ball, Graphic Designer at MTB Creative, has embraced generative AI tools and now uses them as a key part of her design process. In this episode of Built Right, we hear how she first became interested in gen AI and began to use Midjourney after learning about it via Discord communities. Meg shares her thoughts on the art of prompting and experimenting with different features on Midjourney, plus how AI has changed her creative process entirely. She takes us through her process with an in-depth demonstration of creating new material in Midjourney (which you can see on YouTube). Explore the future of creativity with us! Dive into this fascinating episode as we discuss how AI tools like Midjourney are reshaping the art and design world. Don’t forget to subscribe, share your thoughts in the comments, and follow us for more insightful episodes on innovation and technology!Key moments:How Meg first became aware of generative AIWhy Meg wishes she had got into AI sooner AI’s impact on creativityHow generative AI has changed Meg’s creative processWhere AI fits into the final product and why you can’t 100% take away the human elementHow different industries are reacting to AIMeg’s approach to progressing with AI tools Why technique is the number one thing Meg starts withA demonstration with Midjourney Why it’s not too late to jump on AIKey links: Connect with Meg on LinkedInMentioned in this episode:Talking AI - Conversations with AI experts and early adoptersWelcome to the Talking AI podcast, where we dive deep into the world of artificial intelligence with host Matt Paige. Formerly known as the Built Right podcast, Talking AI brings you insightful conversations with AI experts, founders of AI products, and industry leaders who are leveraging AI in their businesses. Whether you're an AI expert or a beginner, our episodes will help you understand how AI technology works and how early adopters are deriving value from it. New episodes drop starting August 6th.AI Opportunity FinderFeeling overwhelmed by all the AI noise out there? The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point. In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action. Try it now at https://hatchworks.com/ai-opportunity-finder/