In this episode of Talking AI, Seth Besmertnik, CEO of Conductor, discusses the profound impact of AI on search behavior and SEO.As search engines like Google and AI platforms like OpenAI transform how users discover information, the traditional rules of SEO are being rewritten.Besmertnik details how AI is becoming the new front door to the internet, emphasizing the need for brands to be present in AI-generated answers to maintain visibility. He explains that companies must now create exponentially more nuanced content to stay competitive. The conversation explores topics such as the importance of understanding AI's role in customer journeys, the emergence of new optimization terms like AEO and GEO, and the significance of using AI tools to enhance content creation processes.The episode offers a deep dive into how businesses can adapt to these changes, maintain their relevance, and excel in an AI-driven digital landscape.--Key Moments:01:24 The Evolution of Information Discovery03:15 The Role of AI in Modern Search04:44 The Future of Content Strategy08:12 Personal Experiences with Google and AI10:37 Emerging Terms and Concepts in AI and SEO12:33 Conductor's Comprehensive Approach to AI Visibility16:25 Challenges and Opportunities in AI-Driven Search19:04 Communicating with AI: Short-Term and Long-Term Strategies20:03 AI Bots and Content Quality20:35 Effective Content for AI: FAQs and Structured Data21:29 Personalizing Content for Different Personas22:38 Leveraging AI for Content Creation and Analysis26:04 Scaling High-Quality Content with AI26:42 The Future of AI in Content Creation30:06 Conductor's Vision and Roadmap34:28 AI in Engineering and Product Development--Key Links:ConductorConnect with Seth on LinkedInMentioned in this episode:AI Opportunity FinderFeeling overwhelmed by all the AI noise out there? The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point. In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action. Try it now at https://hatchworks.com/ai-opportunity-finder/