Aditya is the Founder CEO of Art&Found™ — a curated marketplace for South Asian artists making art accessible to global buyers and brands like WeWork, Levi's and Starbucks. Prior to Art&Found, he worked as a Senior Art Director at Ogilvy & Mather, Mumbai. In this episode we discussed NFTs (non fungible tokens), their importance and impact on the art industry. Will art collectors and curators buy NFTs? Will art galleries adapt to this concept? What about the energy consumption of NFTs? Will the concept of NFTs make art less 'rare'? Aditya answered all our questions backed with research.  Skip to 8:14 if you'd like to directly dive into our conversation on NFTs.  Aditya's instagram: @theadityamehta | Art&Found instagram:@artandfound.co Follow us on instagram https://www.instagram.com/shereadypodcast/ or email us at shereadypodcast@gmail.com Music credits: On My Way by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4163-on-my-way License: http://creativecommons.org/licenses/by/4.0/ Laid Back Guitars by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3964-laid-back-guitars License: http://creativecommons.org/licenses/by/4.0/