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Ep 97 : Nick Jordan on SEO Strategy - Creating Most Valuable Content at Scale

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

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Episode  ·  37:34  ·  Jan 13, 2023


What is your SEO strategy and process for taking projects to 100,000+ organics/month. What is your  keyword research process ?  How do you do keyword analysis for competitors?  Can you share your understanding  of how Google works and what it likes?  How does one hire content  writers and what to look out for while hiring them? How do you build email list of 10K or more  subscribers by posting on LinkedIn, Facebook and Twitter ?  What are some common mistakes in Search Engine Optimization ? What is the future of Search ? What are your views on  AI Content? Nick answers the above questions and more as he takes us on the journey of SEO success through great content quality, without any technical hacks. Nick helps brands on the internet generate millions of organic visitors per year. Nick is the CEO of Content Distribution and Co-Founder of Workello. Please visit his company websites https://contentdistribution.com https://workello.com Please connect with him on Linkedin https://www.linkedin.com/in/nickfromseattle/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index & Content Flow 00:00 Preview & Introduction to Nick Jordan 02:28 Creating most valuable content at scale 03:10 Process for taking projects to 100,000+ organics/month 05:25 Engagement Metrics that Matter -- CTR, Bounce Rate, Time on Site, Pages Visited 07:15 Client Case-let - How an Agency  Outranked Instagram for Instagram Support 09:40 De-mystifying SEO - Focus on Content Quality Not Hacks  10:23 Keyword Research Process - Clustering Tool ClusterAI 15:07 What Google Likes - Who has Most Authority - Quality as well as Consistency, Frequency 18:10 Content Quality - What is Good Value Content  20:04 Good Value Content - Knowing Your Audience  20:38  How to Plan Content - Nutraceutical Example  using Keyword Clusters, Interviews with Stakeholders for  Enablement Documentation 23:22  How to Hire Great Content Writers - People with Good Portfolios are Bad Writers -Workello for Testing  at Scale 25:41 Building Email Lists Using Linkedin 28:30 Most Common Mistake for SEO - Avoid Branded Searches 29:35 Key Success Factor for Organics- Increasing Impressions in 1-10 Pages 30:15 Exceptional B2B Content on Linkedin  32:02 Future of Search -ChatGPT  34:50 Rapid Fire - Personally Speaking with Nicholas Jordan 36:28 Connecting with Nick Jordan Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #seo #searchengineoptimization #searchengineoptimisation #organicsearch #keywordclustering #engagementmetrics #SEOmistakes  #futureofsearch #digitalmarketing #seostrategy

37m 34s  ·  Jan 13, 2023

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