Saying no can seem risky. We worry about offending others, damaging relationships, or hurting our own reputation. But as Vanessa Patrick says, no is an empowering word that gives us greater agency in our lives.Saying no “is not a rejection of the other person,” says Patrick, a professor of Marketing at the University of Houston. Instead, it allows you to set boundaries and “[give] voice to what you believe and what you care about.” In her book, The Power of Saying No, Patrick introduces what she calls “empowered refusal,” a way of saying no that’s rooted in one’s identity, values, priorities, and preferences. “An empowered no,” she says, “is about us, not a rejection of the other person.”In this episode of Think Fast, Talk Smart, Patrick and host Matt Abrahams explore how to use the power of no, how to move from strategy forming to strategy implementation, and how to resist momentary pleasures that distract us from our larger goals.Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost. This episode is brought to you by Babbel. Think Fast Talk Smart listeners can get started on your language learning journey today- visit Babbel.com/Thinkfast and get up to 55% off your Babbel subscription.Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.