This week on The Whin Big Podcast, Katie speaks with Phillip Gibbs - a business coach who is an expert in referral marketing. In this week’s episode, Katie and Phillip talk about how referrals work best - and how to create a system to strengthen the process. He uses a simple six-step framework to ensure he builds and maintains great relationships and collaborations and shares it with us here. Notebooks and pens at the ready! As always, you'll find all the links, resources and other references in the shownotes at thewhin.co/podcast