In this episode: What happens when your new business idea hits a brick wall? We find out the lessons from when David's new venture was soundly dismissed by the people he thought would buy it - and, more importantly, what you SHOULD do to validate your new business idea.Plus: David appears on TV; and Chris slaps on the neon body paint and glow sticks.Learn from our mistakes - in this show, find out exactly how to validate a new business idea, without wasting your time and money. We break down the questions you need to ask your target market before committing to costly builds on a product that no one will buy.Got a story? Question for the show? Get in touch: podcast@impactbiz.co.uk"Notorious baldy space-dick, Jeff Bezos""People are actually pretty poor at imagining a different reality""What you can't do is be caught with your pants down, frankly""We've got ISAs up the wazoo!"https://twitter.com/FoundersAnonPodhttps://www.instagram.com/FoundersAnonPodhttps://www.facebook.com/FoundersAnonPodFounders Anonymous is an Impact and FixSpec production.