This week on The Whin Big Podcast, Katie speaks with Jo Mathewson, owner of JoJo Co. Candles. Jo shares the story of how her business began by accident, and she’s grown it to support her whole family and a small team of staff.In this week’s episode, you’ll learn first-hand that it is possible to run a business with humility and authenticity whilst avoiding strategic planning. This is an inspiring and refreshing episode, so get ready to re-think your hobbies!You can find all the links and resources from today's episode in the shownotes at thewhin.co/podcast