In this episode: Chris tries to cure David of his deep dislike of Simon Sinek’s ‘Start With Why’; we figure out what ‘hidden products’ are, why you definitely sell them, and how they can completely transform your business; and David refuses to go to the gym.Got a story? Question for the show? Get in touch: podcast@impactbiz.co.uk"Every business has a visible product and a hidden product - what you’re really selling.""It feels like I do a lot of deprogramming small business owners.""Most B2B marketing is boring, frankly.""Bacon is just one of god’s greatest treasures on earth."https://twitter.com/FoundersAnonPodhttps://www.instagram.com/FoundersAnonPodhttps://www.facebook.com/FoundersAnonPodFounders Anonymous is an Impact and FixSpec production.