In this episode of Podjunction Podcast, host Sadaf Beynon interviews Jason Greenwood, the creator of the Ecommerce Edge podcast, about leveraging podcasts for business growth. Jason shares insights on building authority, creating valuable networking opportunities, and producing consistent content across multiple platforms. He also offers advice for new podcasters, emphasizing the importance of persistence and authenticity in developing a successful show.---0:00 Intro5:07 Podcast genesis: Networking and technical focus11:53 Podcast evolution: From solo to interviews17:34 Leveraging podcasts for business growth24:22 Creating content at scale: Tools and process30:36 Advice for new podcasters: Trust the process37:25 Passive consumption: Podcasting's unique advantage43:25 Experimenting with formats: Series and partnerships49:01 Behind-the-scenes: Jason's production process54:26 Final advice: Finding your podcasting tribe1:02:04 Why podcasting drives business growth1:05:05 Outro---1. Leverage Podcasting for Networking Jason highlights the power of podcasting as a tool for networking. He explains that inviting industry experts to your podcast can open doors that might otherwise remain closed. This approach not only builds credibility but also facilitates meaningful conversations that are hard to achieve through other means.2. Consistency and Patience are Key Jason advises aspiring podcasters to be prepared for a slow start. He stresses the importance of consistency, noting that many podcasts don't make it past 20 episodes. By sticking with it and trusting the process, podcasters can gradually build credibility and a loyal audience.3. Authenticity Attracts the Right Audience Jason emphasises the importance of being true to oneself in content creation. He believes that authenticity resonates with audiences and helps attract those who align with your values and interests. By staying genuine, podcasters can foster a community that supports and grows with them.---Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!