Welcome to episode 57 of The Whin Big Podcast where Katie meets Jenni Weaver. Co-owner of Yorkshire based deli Origin Fine Foods. They talk about growing a social media following from nothing and how the team at the deli use stories to connect with their customers. Jenni also talks us through the pivots and shifts she’s made in the past year in her marketing strategies, and offers within the business. Jenni attributes some of her recent success to the business coaching and programmes she’s joined since Covid. She talks us through her favourite ones and why they’ve helped her move forward in such a positive way during challenging times. You can find a summary and all the links in the show notes at thewhin.co/podcast.