If your business relies on face to face experiences, is it possible to grow a strong, loyal community online during the global pandemic? And how easy is it to navigate new services and audiences when you’ve never marketed to them before? John Hall (better known as Hedge), founder of Access Parkour believes it's entirely possible to do both. He talks with Katie about how he’s pivoting the business into new directions, and taking on new challenges around growing his community base online. You can find a summary and all the links in the show notes at thewhin.co/podcast.