In this episode, I talk to Francis Melia, an online strength coach and competitive powerlifter. Through his excellent video content, Francis has built a personal brand that has become a lead generation machine for his online coaching business.Hailing from Liverpool and now living in Venezuela, Francis turned to Twitter in 2020 when COVID closed his local gym and threatened his career as a personal trainer. Just 3 years later, he has a full roster of clients (with a growing waitlist) and has become one of the most well-respected strength coaches in the space.Today we talk about Francis' super effective video strategy, how he builds trust and authority with his audience, and his transformation from Twitter lurker to successful creator.0:00 Intro1:00 Setting An Example2:28 Competition Breeds Success5:26 Initial Steps in Building a Personal Brand8:53 Where Francis Gets New Clients10:36 Expanding an Online Coaching Business11:46 Learning by Doing & Destroying Fear15:02 Francis' Video Strategy18:29 Writing Twitter Threads20:29 Buying Retweets vs. Organic Growth24:31 Instagram & YouTube Strategy27:10 Replying To Comments on Twitter29:05 Healthy Living = Better Business30:57 Being In Shape Commands Respect32:57 Francis' Final ThoughtsSubscribe to the FREE Pointing Up Newsletter to get early access to new episodes PLUS exclusive answers to questions that don't make it on the show → https://greglunt.com/emailFrancis' Links ⇩️‍♂️ Website/Coaching - https://francismelia.com/ X - https://x.com/coachfhm Instagram - https://www.instagram.com/francishmelia YouTube - https://www.youtube.com/@CoachFHMGreg's Links ⇩ LOUDER Email - https://greglunt.com/ X - https://x.com/GregLuntX Spotify - https://greglunt.com/spotify Apple - https://greglunt.com/apple Hosted on Acast. See acast.com/privacy for more information.