In this edition of Deconstruct, we talk to Tarun Sharma, Co-founder at mCaffeine. Started in 2015, mCaffeine has grown phenomenally. In this candid conversation with Tarun, we understand what it means to build and scale a digital personal care “challenger” brand, right from branding, distribution, product funnels, logistics and scaling across products and geographies. Tarun was kind enough to share his failures and learnings along his journey. Lastly, we cover Tarun’s advice to budding entrepreneurs and how he is managing his business in the COVID situation. Do check out the podcast and share your feedback! --- We write at deconstruct.in Follow Tejas at twitter.com/tejas_singh Follow Ankit at twitter.com/AnkitBareja Follow Tarun at twitter.com/sharmatarun88