
36. Growing online enrollment by focusing on student journeys with Sarah McMaster of Champlain College Online
Filling Seats: The State of Enrollment Marketing in Higher Ed
Episode · 2 Plays
Episode · 2 Plays · 33:15 · Sep 5, 2023
About
In this episode, you’ll hear from Sarah McMaster who is the Executive Director of Marketing and Enrollment Management at Champlain College Online.You'll hear:Similarities and differences in enrollment marketing strategy for online vs. on-campus programsHow they’re capturing prospect email addresses by providing valueAreas of improvement and recommendations for enrollment teamsSarah’s take on AI, ChatGPT, marketing ethics, and data privacy Learn more about StudentBridge Schedule a meeting with our team Be a guest + connect with a guest
33m 15s · Sep 5, 2023
© 2023 Libsyn