Creative roundup—Visit Iceland has a new, weird (loveable) campaign and Discover Santa Maria Valley in Calif., as a challenger brand, targets price comparisons vs. competitors in wine country. Plus job openings and a couple of "good news" items. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Brand Revolt. Music provided by ihsandincer/Pond5. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.