#23 - George Ten - Turning Words Into Wealth

In this episode, I talk to George Ten, a 12+ year marketing veteran and founder of the CopyThinkers community, a group dedicated to helping people learn how to sell anything online. One of George’s core beliefs is that great copy is not about the words you use, but the emotion and psychology behind them.Among George's many accomplishments are an $8.5 million online store, multiple 6+ figure sales pages, 100,000 courses sold and an audience of over 200,000 social media fans and admirers.Today, we talk about the psychology behind persuasive copy, how to build successful online communities, and why George chose LOUDER for his first ever podcast appearance.TIMESTAMPS --0:00 Intro0:57 From Selfish Why to Helping Others3:29 Transforming Lives Through the Community5:45 Betrayal and the Power of Personal Brand9:16 The Original Grammar Hippy and the Importance of Inside Jokes13:51 The Strategy Behind the Words15:30 Psychology of Persuasive Copy18:36 Building a Successful Online Community25:56 From Arrogance to Genuine Connection28:15 Provocative Inspiration vs. Egotistical Bragging31:19 Mastering Marketing Funnels35:19 Long Form vs. Short Form & Personal Branding39:30 George's First Podcast Ever42:50 Vegan or Not?43:11 The Email Avalanche Strategy45:31 Why Doesn't George Have A Blue Check on X?47:01 Business Focus vs. Personal Use48:19 George's Secret Birthday48:52 Passion Beyond Business50:23 George’s Final ThoughtsConnect w/ George ⇩ X - https://x.com/GrammarHippy Instagram - https://www.instagram.com/grammarhippy/ CopyThinkers Community - https://www.grammarhippy.com/spot 35 Marketing Lessons - https://www.grammarhippy.com/35-marketing-lessonsConnect w/ Greg ⇩ Join the Free LOUDER Telegram - https://greglunt.com/telegram LOUDER Email - https://greglunt.com X - https://x.com/GregLuntX Spotify - https://greglunt.com/spotify Apple - https://greglunt.com/apple Hosted on Acast. See acast.com/privacy for more information.