“The most important quest of an entrepreneur is to focus on your customers,” says Caecilia Chu, the co-founder and CEO of Singapore-based fintech company YouTrip, on the Crazy Smart Asia podcast. In conversation with Tatler Gen.T’s Chong Seow Wei, she discusses building Southeast Asia’s first multicurrency mobile wallet, nailing product market fit, perseverance as a business non-negotiable and the thought of her kids following in her footsteps. 00:27 Meet Caecilia Chu: Founder of YouTrip01:30 Quickfire questions04:22 Cecilia's early life and inspiration10:51 Founding YouTrip14:54 Challenges and growth of YouTrip18:52 Navigating COVID-19 and business adaptation25:06 Future of YouTrip and fintech insights30:22 Leadership reflections36:09 Final thoughts Hosted on Acast. See acast.com/privacy for more information.