We talk to Jayesh Sidhwani, Director of Engineering at Hotstar. Jayesh has previously worked with Grofers, TinyOwl, Fynd, including his own start-up stint. Hotstar is a diverse platform in terms of content and language catalogue. Recently, it broke a world record of 25.3 Million concurrent users in IPL 2019. We talk about managing variability of concurrent users, minimising latency & provide personalised journeys through data. Towards the end, we talk about Blitzscaling, a powerful strategy to grow businesses exponentially.  ----  We write at deconstruct.in  Follow Ankit at twitter.com/AnkitBareja  Follow Tejas at twitter.com/tejas_singh  Follow Jayesh at twitter.com/JayeshSidhwani