In this episode of The Win-Win Effect™ Podcast, Host Chris Ross and Co-Host, Wes Baiz drill deeper into how top performers maintain control of sales conversations using compelling techniques and strategies. You will discover in this episode how to make buyers reconsider or explain the reasons behind their objections. It's the art of making them sell to themselves. The key is convincing the buyer why they are in desperate need of the product rather than the sales representative "selling" them.SUMMARY OF TOPICS DISCUSSED Providing More Clarity Learn How to Help, Rather Than Sell Realistic Outcome for Buyer Holding Buyer Accountable PACE 1st, Then LEAD Salespeople Need to Be Leaders Filling, Disarming, Softening Statements Takeaway Sale From Buyer Giving the Right for Buyer to Say “NO” Remaining Calm and Collective Raising Standards Value Time & Effort Aligning Effective Questioning Connect with and JOIN FREE COMMUNITY  Community Content About CHRIS ROSS® Booking The WIN-WIN Effect WINJECT TV Already have an account? Log In First Name * Last Name * Password * Confirm Password *