In this captivating episode of Mindset Mastery Moments, Dr. Alisa Whyte sits down with Katrena Friel, internationally recognized as The Business Witch, to explore the powerful fusion of branding, intuition, and entrepreneurial transformation. With a career spanning over three decades, Katrena has mastered the alchemy of combining strategic clarity with intuitive insight — guiding entrepreneurs to build brands that are not only profitable, but deeply aligned with their authentic selves.Katrena shares her empowering journey from traditional business coaching to fully embracing her identity as the Business Witch, a shift that allowed her to unleash her creative brilliance and elevate her impact. She reveals how embracing her unique gifts helped her develop her signature approach to branding magic — a process that empowers entrepreneurs to express their truth, refine their message, and step boldly into their expertise.Throughout their magnetic conversation, Dr. Alisa and Katrena explore the importance of authenticity in a rapidly evolving business landscape. They discuss how strategy becomes transformative when paired with intuition and personal truth, and why entrepreneurs must first know who they are before defining what they offer. Katrena’s wisdom provides a fresh perspective on what it truly means to become the expert in your field — not through imitation, but through bold self-expression and clarity of purpose.This episode invites listeners to tap into their inner magic, trust their instincts, and build a brand that resonates deeply and leaves a lasting impact. Whether you’re an aspiring entrepreneur or an established business owner, Katrena’s insights will inspire you to step into your power and create with intention. Connect with Katrena FrielWebsite — Becoming the Expert https://www.becomingtheexpert.com.au/LinkedIn — Katrena Friel https://www.linkedin.com/in/katrenafriel/Facebook — Katrena Friel https://www.facebook.com/katrena.friel/Instagram — @katrenafriel https://www.instagram.com/katrenafriel/ Freebie from Katrena: Free Discovery SessionDiscover how Katrena can support your growth, clarity, and brand transformation.  https://www.becomingtheexpert.com.au/free-discovery-sessionSend us a textSupport the show️ Connect & Grow with Dr. Alisa Whyte Global Empowerment Leader | International Bestselling Author | The #1 Mindset Disrupter™ Podcast Website: https://mindsetmasterymoments.com Be Our Next Guest: Apply for Season 3 Launch or Scale Your Podcast: Join the Podcast Mastery Blueprint Coaching Program Join the Dream Builders Think Tank: A private global community for visionaries, entrepreneurs, and purpose-driven leaders. https://www.skool.com/dreambuildersthinktank/about