Most podcasters think their biggest challenge is production.But as Dan Bond has discovered early on… the real challenge is behaviour — both for buyers and listeners.In this episode, we dig into the early days of Browse Basket Buy, how Dan is using it inside RevLifter, and what his understanding of buyer psychology has taught him about building a podcast that people actually want to stay with.In This EpisodeWe explore:Why Dan launched Browse Basket BuyEarly surprises from the first six episodesWhat buyer behaviour can teach us about listener behaviourHow recency bias shapes podcast consumptionWhether episodes have “conversion moments”Repurposing content without drowning in workWhy finding guests is harder than productionHow high-profile guests can jumpstart a new podcastWhy podcasting supports brand, relationships, partnerships and authorityWhy businesses give up too earlyHow to think about marketing holistically (not in isolated funnels)The long-game mindset every podcaster needsKey TakeawaysBehaviour is behaviour. The same psychology behind buying drives listening choices.Quality and clarity matter most. Listeners stay when a show educates and entertains.Recency bias is real. New episodes get the attention — older ones need intentional surfacing.Consistency compounds. Most podcasts fail because businesses expect quick wins.Podcasting is a relationship engine. Networking, partnerships, opportunities — it all flows through the conversations.Treat marketing holistically. No channel exists in isolation; everything feeds everything else.Resources & LinksConnect with Dan on LinkedIn: https://www.linkedin.com/in/jam2nd/Browse Basket Buy Podcast: https://browsebasketbuy.comRevLifter: https://revlifter.com