In this final episode of The Podcast Rethink, Sadaf Beynon explores why so much of the podcasting advice online doesn’t work — and what actually does when your goal is to build meaningful authority and long-term business growth.Drawing from conversations with past guests and lessons learned behind the mic, Sadaf covers:Why chasing numbers can sabotage genuine successThe truth about sponsorships and monetisationWhy social media isn’t the growth engine you think it isThe three principles that make a podcast truly work: Focus, Consistency, and ConnectionWhat to measure when you care about real ROITakeaway Challenge: If you’re starting: record three honest solo episodes about something you care about.️ If you’re a few months in: review your last five episodes — did they serve your audience or just fill airtime? If you’re established: trace one client or collaboration back to your podcast. That’s your ROI.Podcasting might not be the fastest route to success — but it might just be the most meaningful.Mentioned Guests:Matt Edmundson (The eCommerce Podcast)Michelle Thames (Social Media Decoded)Norm Farrar (Lunch with Norm)Scott McInnes (The Inspiring Change Podcast)Connect with Sadaf:LinkedIn → https://www.linkedin.com/in/sadafbeynon/Website → https://www.podjunction.com