The world is just catching up with Joy Loverde, a champion of eldercare and family caregiving for over 30 years. In the second of two widely acclaimed books, Who Will Take Care of Me When I’m Old? (2017), Joy speaks frankly and considerately about planning for the realities of aging and living longer. Women should start planning in their 40s so as older adults they will have enough money and housing that feels like home. She also encourages women to have authentic conversations with each other about experiences of growing older. Joy consults widely with companies about respectful messaging of their products and services to the mature market. She embraces technology as a tool for resourceful living, including robots becoming part of our lives. Joy’s consistent message: If you want to know about being old, observe and ask the people who are old.   Old people are living answers to our lives. - Joy Loverde   Email jloverde@elderindustry.com Website elderindustry.com Pinterest    pinterest.com/joyloverde Twitter        twitter.com/joyloverde LinkedIn     linkedin.com/in/joyloverde Books: Who Will Take Care Of Me When I’m Old? (2017) The Complete Eldercare Planner (1993/2009)