Imagine a world where packaging was good enough to eat. Plastic-free vegan sachets that you could stir straight into your soups or stews, with zero waste and promote health benefits. Now it's possible. On this episode of The Impact Game Changers™, host Nupur Saxena sits down with Alexandra French, CEO of Xampla, spun out of Cambridge University, who are leading the charge in biodegradable materials innovation.  Their mission? Make it simple for businesses and consumers to choose planet-friendly solutions, without compromising on quality. Xampla's innovation is built on the principle that nature already provides perfect engineering that transforms plant proteins into strong, functional materials without chemical modification. Alexandra shares the story behind Xampla's revolutionary Morro™ materials - plant-based, plastic-free alternatives designed to tackle some of the planet's biggest pollution problems. From coatings for takeaway cups and boxes to edible wrappers that dissolve in your Bolognese, Xampla is proving that nature is the ultimate engineer: www.xampla.com The episode highlights collaborations with brands such as Just Eat, Gusto, and Britvic and what FMCG leaders can learn from these partnerships when it comes to integrating sustainable innovation into everyday brands. Discover why the future is in nature, making it simple for everyday consumers.  Calling all FMCG and retail leaders, and conscious shoppers … this episode will inspire you to rethink what's possible for purpose-led businesses and the planet.  FUN FACTS ️Inspired by Spiders: The scientific breakthrough behind Xampla came when their CTO noticed how spiders' silk, which is five times stronger than steel weight for weight and withstands rain, could inspire sustainable, plant-based materials – the spark that these proteins could replace plastic.   ️Edible Packaging: Xampla have partnered with Gusto to create edible stock cube wrappers that dissolve in your food - no waste, just flavour. Potatoes with Purpose: The packaging plant proteins materials come from a variety of unexpected sources - peas, potatoes, sunflowers, and even borage. So, the humble potato can play a leading role in shifting the global packaging landscape. LISTEN OUT FOR… @ 01:38 Purpose-Led Growth Unveiled: Alexandra answers "What does a purpose-led growth strategy really mean to business…" @ 12:14 Microplastics in Everyday Life: "… plastic is going back into the ocean, and ultimately the fish in the ocean are consuming it, and it becomes part of the food chain, and then we consume those microplastics back into our system. It's really scary." @ 36:28 Partnership for Progress: "Because if you have more like-minded organisations and people really get it, it accelerates the overall mission." Be Part of the Solution. Start an IMPACT Revolution™ Is your strategy fit for purpose? Find out in 60 seconds: www.splitsecondltd.com