#48 What is data-driven marketing, how can marketers effectively use it to drive conversions, and why does it matter? With the digitization of business and an increasingly demanding and digitally connected consumer. Now more than ever, there is a greater urgency to develop data-driven marketing campaignsas organizations have come under increasing pressure to deliver results or ROI for their marketing spend. To be successful in this landscape, a modern marketing campaign must integrate a range of intelligent approaches to identify customers, segment, measure results, analyze data and build upon feedback in real time. In today's podcast, we’ll dive into some of the key areas to help with the Innovation process:Why Are Data And Analytics Important to Modern Business?The Value of a 360-Degree Customer ProfileTechnologies Enabling Data-Driven Decisions (E.G.: CDP, Realtime Interaction, ETL, AI/ML)How to Get Started