What Reels really means for Marketers ft. Saugato Bhowmik

Reels has moved beyond trends and entertainment to shape discovery, culture, and outcomes for brands at scale. Saugato Bhowmik, Director - Auto, CPG & D2C, Meta India joins Hitesh to map out how marketers can harness Reels for meaningful attention, creator-led storytelling, and measurable business impact.