We are back with the 2nd Episode of the We Talk : Live Music podcast, brought to you by VIP-Booking.comOnce again your host, Paul Cheetham, is surrounded by guests of the very highest quality.This month we look at the impact and importance of modern music business events and get some in-depth knowledge from Alexander Schulz of Reeperbahn Festival and Helen Sildna of Tallinn Music Week.We find out why they launched their events, how they have developed and maintained their success, the kind of challenges they face now and in the future, and the amount of thought and effort that goes into delivering the best events they can of the highest quality for their customers.Adding colour to the conversation is one of the UK's leading booking agents Alex Bruford of ATC Live. He gives us his feedback on how essential these kind of events have been for discovering and nurturing the acts on his roster, and Angela Dorgan of First Music Contact tells us how she established her Music From Ireland brand and how she uses networking & showcasing events to help launch the careers of many new Irish artists.