The OTT Fever: Why Every App Is Producing 'Content'

So... what's up with Amazon MiniTV? Flipkart Video? Zomato Originals? Why is a movie playing in my shopping app? We try and figure out this odd phenomenon in the latest episode of Pop Kulcha. ____________ Follow us on social media! Instagram: https://www.instagram.com/popkulchapodcast/ Twitter: https://twitter.com/pop_kulcha Facebook: https://www.facebook.com/popkulchapodcast/ Youtube (bonus video-only content!): https://www.youtube.com/channel/UCJRzXhxzUTaupD0P_mCuIGQ ___________ This podcast was created as a part of Podcast Lab by India Film Project, in association with Anchor by Spotify.