The ongoing feud between Drake and Kendrick Lamar escalated in 2024 following Lamar's diss track "Like That," which sparked a series of responses and counter-responses from both artists. The conflict, rooted in issues of identity, authenticity, and artistic integrity, has highlighted the complexities of competition within the hip-hop industry. With each diss track and social media post, Drake and Lamar have navigated questions of respect, loyalty, and the boundaries of creative expression. Beyond the drama, their feud underscores the profound impact of hip-hop music in shaping cultural conversations and uniting diverse audiences worldwide.