Tapping into Cultural Power with Danielle Mileno from M&C Saatchi

Danielle Mileno is a seasoned communications executive with over 20 years of experience driving brand equity and reputation for premier global companies, and is currently the Managing Director and Head of Consumer PR at M&C Saatchi Sport & Entertainment North America. On this episode, she discusses the rising popularity of Formula 1 among luxury consumers, the importance of building authentic relationships in micro communities, and the role of cultural power in effective PR strategies. Key Takeaways:- F1's appeal to luxury consumers- Cultural power is about shaping what people care about- Current state of PREpisode Timeline:1:20Introduction to Danielle Mileno and her love of sports2:40Danielle's work with Manchester United4:45What's happening these days at M&C Saatchi?5:45The rise of F1 and its appeal to luxury consumers8:45Navigating a fragmented media landscape10:15Building authentic relationships in micro communities12:35Finding the right influencers for brand authenticity14:50The amazing appeal of Shaquille O'Neal17:35Cultural power should be the ultimate KPI19:35Tying cultural power back to the bottom line21:30PR is all about relationships23:00Danielle's thought leadership philosophyThis episode’s guest:• Danielle Mileno on LinkedIn• M&C Saatchi Sport & Entertainment North America• M&C Saatchi Sport & Entertainment North America on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.