Strategic patience and pressure when preparing a launch

You get one first launch. After that, investors and press read every push as a second one and wonder what went wrong. Recorded two days before the November 2020 election, this episode is what I look at between the brand discovery and the launch date: the team, the time, the temperature, the tactics and the taste. I share the song that was held for a year, repackaged, and released at the right moment with the right people, and why the artist himself says it was the timing and not the song. I share why I believe most full scale launches in that November were better moved to February, given the election, the holidays and whatever the news cycle would hold. And I share the businesses that used that stretch to go back to the blueprint and author a truckload of content instead of posting in fear. I also share what I see investors doing now: not reading a 278 page five year projection, but looking back seven or eight months at how you carried yourself when things were hard. If you held your integrity in fear and struggle, they believe you will hold it in success. On success stories: I love them. My problem is when someone's true story is sold as the objective path for everyone, with the budget, the timing and the circumstances left out. Vet the model against your own metrics before you follow it. Sometimes you will have to be more patient than you want. Sometimes a window opens and you move a deadline up. Get the intelligence together and make the decision for you, not for someone else's launch pad. Written transcription, chapters and links: https://lorenweisman.com/2025/01/01/strategic-patience-podcast/Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/About Loren: https://lorenweisman.com/about-loren-weisman/Speaking: https://lorenweisman.com/speaking/Services: https://lorenweisman.com/services/Be a guest: https://lorenweisman.com/podcast-guest-info/Contact: speaking@lorenweisman.comOpening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.© 2011 to 2026 Loren Weisman. All rights reserved.