Sora Is Dead, HeyGen Wins & Claude Automates Your Content Stack

This week on Market Intel: OpenAI shut down Sora — and the numbers explain exactly why.We're covering:Sora shutdown — 2.1M in revenue vs. 15M/day in compute costs, what content teams do now, and the best alternatives (Kling, Veo 3, Runway)HeyGen + Fast Company + Canva — 31 million users, AI avatar video as mainstream infrastructure, and the pricing truths the marketing doesn't say loudlyClaude Dispatch — Mobile-to-desktop AI content automation at 20 dollars a month, with real workflows already running in productionMarket Intel is your weekly intelligence briefing on AI and content creation. No hype. No jargon. Just curated insights for busy creators, marketers, and business owners.⏱️ TIMESTAMPS:0:00 - Cold Hook0:40 - Intro & Preview1:56 - Story 1: OpenAI Kills Sora5:00 - Story 2: HeyGen Wins the Week7:30 - Story 3: Claude Dispatch9:40 - Quick Hits10:47 - Recap & Next Week SOURCES:CNN (March 24, 2026): cnn.com/2026/03/24/tech/openai-sora-video-app-shutting-downAdweek (March 25-26, 2026): adweek.com/media/openai-killed-sora-the-ad-industry-had-already-moved-onVEED Sora Alternatives Guide: veed.io/learn/sora-alternativesHeyGen Fast Company Recognition: heygen.com/blog/heygen-fast-company-most-innovative-company-2026Fast Company Most Innovative Video 2026: fastcompany.com/91497316/video-most-innovative-companies-2026HeyGen x Canva Integration: heygen.com/blog/meet-the-new-heygen-canva-integrationEzUGC HeyGen Review 2026: ezugc.ai/blog/heygen-reviewClaude Dispatch Guide: lowcode.agency/blog/claude-dispatch-explainedTechCrunch Claude Subscriptions: techcrunch.com/2026/03/28/anthropics-claude-popularity-with-paying-consumers-is-skyrocketingYouTube: "How I Use Claude Cowork to Create a Week of Content in 6 Minutes": youtube.com/watch?v=5ADzUMZ9zm8 SUBSCRIBE for weekly AI content creation intelligence every Monday at 9am CST.Hosted by Lonnie Rodriguez, Marketing Director at Q'dUp Agency AI Co-Host: Maya Chen (AI-generated voice) Production: Q'dUp Agency | qdup.comThis episode was produced using AI voice technology. Maya Chen is an AI co-host persona voiced via ElevenLabs.#AIContentCreation #ContentMarketing #MarketIntel #Sora #HeyGen #ClaudeAI