Server-Side Tracking: Why Your Website Needs It in 2025 | Bright Commerce Podcast EP 14

Server-side tracking isn’t just a “nice to have”; it’s the difference between making informed marketing decisions and wasting money on ads that don’t convert. In this episode, we break down what it is, why it matters in 2025, and how you can start using it today. What you’ll learn in this episode: Why browser-side tracking is failing (privacy laws, ad blockers, OS restrictions)How server-side tracking actually worksWhy do many agencies avoid implementing itThe real gains: 20–40% more conversions, better ROAS, and stronger retargetingHow to confirm if your setup is done rightWhere to find trusted guides and case studies If you’re serious about data accuracy, marketing ROI, and future-proofing your website, this episode is a must-watch. Resources mentioned: Tracklution – Server-Side Tracking Guide 2025Admetrics – The Ultimate 2025 GuideStape.io – Case StudiesGoogle Tag Manager Support See full breakdown and tutorial here: https://brightcommerce.io/the-hidden-cost-of-outdated-tracking-a-business-owners-guide/ #ServerSideTracking #DigitalMarketing #MarketingData #AdTracking #MarketingPodcast #ROAS #PrivacyFirstMarketing