Season 8 | Episode 16 - Sales Ownership vs Sales Responsibility

Many MSMEs assign sales responsibility — but never clearly define sales ownership. That subtle gap creates confusion, finger-pointing, and unstable revenue performance. In this episode, we examine the structural difference between ownership and responsibility in sales — and why defining this distinction changes accountability, culture, and forecasting clarity. This reflection helps founders realign authority, accountability, and performance governance. You can explore more founder reflections and resources here: https://beacons.ai/abanibhusanbera