Rory Sutherland explains everything wrong with performance marketing

Rory Sutherland famously dislikes much of what performance marketing offers, acknowledging that while the lower-funnel is important, many marketers are "painting themselves into a performance corner" to justify their existence.On this episode of the Performance Marketing Unlocked podcast, Sutherland explains what marketers are doing wrong and how they can better utilise performance-orientated data to generate sustainable brand building. He also outlines retail media's role in generating 'brandformance' and why the success of the frozen paratha should propel a return to frozen food in Britain.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ What's wrong with performance marketing? (1:48)How retail media can build a bridge between brand and performance (23:15)Why frozen food needs to make a return in Britain (31:31)~ Further reading ~ Investing in performance marketing is not enough, a view from Rory SutherlandHavas Market’s Alex Walker on navigating adland in a time of ‘information overload’ Hosted on Acast. See acast.com/privacy for more information.